Benesse Corporation is one of Japan's leading companies in the education and publishing industries. Many people know them from their popular services like “Shinken Zemi” or “Kodomo Challenge,” but this company has a long history and deep-rooted philosophy. Today, we’ll dive into the features and appeal of Benesse Corporation and explore why this company has garnered such strong support.

Benesse’s origins trace back to “Fukutake Shoten,” founded by Tetsuhiko Fukutake. The company started in Okayama City, but despite its regional beginnings, it grew to become a nationwide influence. The original focus was on publishing, as indicated by the name, but today the company is better known as Benesse. The name “Benesse” comes from the Latin words “bene” (good) and “esse” (life), symbolizing their corporate philosophy of “providing a good life.” This rebranding occurred in 1995 under the leadership of Soichiro Fukutake, the company’s second president, marking a clear shift toward positioning Benesse as a company not only focused on education but also enriching lives.

When people think of Benesse, their first thought is likely of its educational services. “Shinken Zemi,” which serves a wide range of students from elementary to high school, is nearly synonymous with distance learning in Japan. Another popular service is “Kodomo Challenge,” a hit among parents and children for its approach to learning and development. These services stand out because they don't just provide materials but offer tailored support based on the child's developmental stage.

Beyond education, Benesse also offers magazines like “Tamago Club” and “Hiyoko Club,” which support pregnancy, childbirth, and parenting. Their lifestyle publications, such as “Sankyu!” and pet care magazines “Inu no Kimochi” and “Neko no Kimochi,” cover a wide range of needs, supporting various aspects of life. In short, Benesse is trusted not just for learning but for supporting life as a whole.

Another major appeal of this company is that, in addition to education and language, it is also involved in welfare and lifestyle services. While education is the core of its business, Benesse supports various life stages with services like parenting information from “Tamago Club,” child development support through “Shinken Zemi,” and senior care services. Benesse is a company you can rely on throughout your life.

The name “Benesse” embodies the idea of “living a good life,” and this philosophy is at the heart of the company's activities. Through education, language, lifestyle, and welfare, Benesse is committed to helping people carve out their own lives. This is more than just a business—it's a social mission that resonates with many.

Benesse Corporation is not just an educational and publishing company. While honoring its roots as Fukutake Publishing, it has grown into a company that operates in diverse fields such as education, language, lifestyle, and welfare. Its services like “Shinken Zemi” and “Kodomo Challenge” support children’s development, while it also offers services that cater to the entire family’s lifestyle. Benesse spares no effort in providing support to help everyone live a fulfilling life.

Benesse’s strength lies in its ability to support people in all aspects of life, not just education. Going forward, it will continue to enrich our lives as a company that helps people lead fulfilling lives.