【Yamasa Entertainment】Releasing Software to Play Slots Developed as Part of Yamasa’s Related Businesses!

Yamasa Entertainment is a unique company headquartered in Niimi City, Okayama Prefecture, and has expanded widely not only in the gaming industry but also into various other fields.Let’s explore the charm and characteristics of Yamasa Entertainment, which has shown a diverse range of business ventures.

Yamasa Entertainment is known for the pachislot business led by its parent company, Yamasa Co., Ltd., but it is also actively expanding into the home gaming market.In particular, it has been releasing packaged software under the “Yamasa Digi Series.”Additionally, since 2009, it has expanded into downloadable sales such as WiiWare, quickly adapting to trends in the digital game market.Through this, it continues to provide a wide range of choices to game fans.

Another major characteristic of Yamasa Entertainment is its challenge into completely different fields, such as the energy business and real estate investment, beyond the entertainment industry.In particular, its efforts in the solar power business through mega solar developments and its investment in single-family rental housing in the U.S. are noted as part of the company's asset diversification and growth strategy.While rooted in the entertainment industry, its stance on contributing to sustainable energy and pursuing international real estate investments showcases the company’s foresight.

When it comes to games, it is noteworthy that Yamasa Entertainment is also focusing on eSports as part of its related businesses for the pachislot “Tekken.”They host the “Kerokko Cup,” a Tekken tournament, at game centers and actively engage in the eSports scene.Furthermore, since 2015, they have signed contracts with professional Tekken players and serve as the official sponsor of “Team YAMASA,” contributing to the promotion of eSports.This approach allows them to reach not only pachislot fans but also new fans of eSports, earning the support of many gamers.

In 2020, Yamasa Entertainment, in partnership with Mitsui & Co., acquired Spaceflight Inc., a U.S.-based satellite rideshare service provider.This demonstrates their intent to venture beyond the entertainment industry into the space business.Such challenging business developments reflect a global vision aimed at future growth, raising expectations for the future of Yamasa Entertainment.

The activities of the virtual YouTuber “Laki Nijikawa,” inspired by Yamasa Entertainment’s mascot “Kerokko,” should not be overlooked.She was previously affiliated with the talent agency “upd8,” but has since moved to “MIKUCAN,” continuing her activities related to games and entertainment.Through such character development, they provide content that is approachable for younger audiences, further strengthening the company’s brand image.

Yamasa Entertainment continues to take on challenges across a wide variety of fields, from pachislot games to energy and space business.Its flexible and daring attitude is likely to become a driving force in shaping the future era.Attention is increasingly focused on the future of Yamasa Entertainment, which covers entertainment, technological innovation, and even environmental protection.

We can’t take our eyes off what new projects Yamasa Entertainment will launch in the future!