Ubisoft Entertainment SA, headquartered in France, is a renowned company in game development and publishing. Their presence goes beyond that of a typical game developer, earning love from gamers worldwide. Today, we'll take a closer look at the appeal of Ubisoft and how the company has grown into the powerhouse it is today!

Ubisoft operates in 96 countries worldwide and has 29 development studios across 19 nations, making it a truly global company. With around 7,800 development staff and over 10,000 employees in total, Ubisoft is able to adapt its creations to various cultures and player needs. This flexibility and diversity are key reasons why Ubisoft has such a strong following among fans.

Ubisoft is especially known for its achievements in genres like action, first-person shooters (FPS), and open-world games. Their flagship titles include the “Assassin's Creed” and “Far Cry” series, both of which have garnered high praise from players worldwide. Each game is characterized by a carefully crafted story and expansive world, drawing players deeply into the game universe.

Ubisoft has also brought new life to classic games. For instance, in 2001, they acquired the intellectual property rights from the American game company Broderbund, gaining distribution rights for classics like “MYST” and “Prince of Persia.” Furthermore, in 2003, they acquired the rights to the “Might and Magic” series from 3DO. By revitalizing these historic titles, Ubisoft continues to meet the expectations of longtime fans.

In 2007, Ubisoft hosted “UbiDays” in Paris, often referred to as the French version of E3, showcasing its titles to a global audience. During the event, they presented around 20 games scheduled for release that year, drawing significant attention from both inside and outside the industry. Through such proactive promotion, Ubisoft's games have reached gamers worldwide.

Ubisoft, which has a strong fanbase in Japan, announced in 2009 that it would partner with Square Enix to distribute its titles domestically. This partnership made it easier for Japanese players to enjoy Ubisoft's latest games. Additionally, there is a development studio called Ubisoft Osaka Co., Ltd. in Japan, focused on creating content for the Japanese market. Ubisoft’s commitment to its Japanese fans is another reason for its popularity.

Ubisoft’s name originates from the word “Ubiquity,” meaning “existing everywhere.” This reflects the vision of co-founder Gérard, who wanted Ubisoft to have a global presence. True to this vision, Ubisoft is now recognized around the world. Regarding the pronunciation of the name, co-founder Yves Guillemot has commented, “Call it however you like,” and in Japan, “Ubisoft” is commonly pronounced as “Yubi-Ai.”

Ubisoft’s appeal lies in its ongoing commitment to innovation and its passion for creating games that resonate with gamers worldwide. They boldly explore new genres and technologies while sometimes breathing fresh life into classic titles, constantly evolving in the process. This dedication makes Ubisoft a captivating force for fans, and it’s a company worth watching closely.

Whether you've played Ubisoft’s games before or are new to them, we encourage you to explore their diverse lineup and embark on new adventures in their expanding universe!