【TAKARAJIMASHA】Establishing Its Position as a Publisher with Luxurious Extras! What Is TAKARAJIMASHA, the Company That Also Produces Video Game Mook Books in Japan?

TAKARAJIMASHA was established in 1971, initially starting as a company producing PR magazines and maps for local governments.At that time, the company was named “JICC Publishing Bureau.” Although the name had a somewhat formal image, this was the starting point of its evolution into TAKARAJIMASHA.The company adopted its current name in 1993 and has been continuously bringing fresh perspectives to the industry ever since.

When you think of TAKARAJIMASHA, the term “Brand Mook” likely comes to mind for many people.The company specializes in mook books in collaboration with famous fashion and lifestyle brands, offering items with exceptional quality and design that outshine competitors.Incidentally, TAKARAJIMASHA has trademarked the term “Brand Mook” itself.This demonstrates just how much the company leads the mook book market.

In recent years, the “extras” included with TAKARAJIMASHA's magazines have garnered particular attention.Their lineup includes bags, pouches, and collaboration items with famous brands, consistently generating excitement and buzz.While the magazines themselves are, of course, appealing, what’s remarkable is the number of readers who purchase them specifically for the extras.

TAKARAJIMASHA is not just about offering luxurious extras.They cater to diverse needs through their “e-MOOK” series, which focuses on specific themes such as hair, makeup, travel, and suits.With substantial content and practical items bundled together, readers can enjoy both “knowledge” and “things,” which is a delightful feature.

TAKARAJIMASHA is not just a publisher. It’s a company that offers a touch of luxury to daily life through its “extras” as well as its “books.”Magazines combining luxurious extras and practical content deliver “new surprises” and “daily enjoyment” to readers.This approach is the reason why the company continues to be loved by so many fans.

Picking up one of TAKARAJIMASHA's magazines might just add a new discovery to your everyday life.Be sure to check out their upcoming releases with excitement to see what extras will be included next!