SEGA (SEGA CORPORATION) is a gaming company that not only develops and sells game software, but also hardware.

Founded in 1960. (According to SEGA's official statement, the year 1960 is considered its founding year as a Japanese company.)
Originally, it was an independent company spun off from the Japanese branch of Service Games, which was engaged in the sale of electronic equipment such as jukeboxes and slots.
After merging with 'Rosen Enterprises,' it was renamed 'SEGA Enterprises.' After several mergers and reorganizations, it is now affectionately known as SEGA.

The name SEGA originates from the initial letters of 'Se'rvice 'Ga'mes.

In addition to developing consumer games, SEGA is also involved in a wide range of activities outside the home, such as the arcade game business and entertainment park business. The company is well-known not only among gamers but also to a broader audience.