【Kawada】 A Rare Game Maker Specializing Solely in Othello! Releasing Games in the Past to Let You Experience the Fun of Othello Both in Real Life and in Games!

A slightly unique name in the toy industry, “Kawada Co., Ltd.” This company not only creates toys that captivate both children and adults but also has an intriguing history of stepping into the gaming industry. In this blog-style article, we’ll delve into their unique journey and charm.

Kawada’s flagship product, “Diablock,” is an educational toy that fosters creativity in children and enjoys high popularity in Japan. Noteworthy is the fact that everything is made in Japan. Carefully produced in a factory in Tomi City, Nagano Prefecture, with rigorous quality control. This dedication has been a key factor in achieving market share comparable to LEGO.

Furthermore, in 1997, Kawada partnered with LEGO Japan to handle the procurement and sale of LEGO products, expanding its business while collaborating with competitors. Kawada’s flexibility to “enjoy not just competition but also co-creation” is a hallmark of the company.

Surprisingly, Kawada sold only three video game titles between the late 1980s and early 1990s. These titles were for the Nintendo Famicom and Game Boy, developed by none other than HAL Laboratory. They also gained attention for having Nintendo's Satoru Iwata as producer.

Notably, for Famicom games, both ROM cartridge and Disk System versions were available to cater to diverse needs. This small yet impactful entry into the gaming market gives the impression that Kawada was playfully “trying it out.”

Kawada's main business is toys, but these toys offer more than just play. Through “Diablock,” they emphasize educational aspects such as fostering creativity and spatial awareness. This has a deeper significance beyond mere entertainment.

At the same time, their foray into the different field of gaming may have been part of broadening their “play.” This multifaceted perspective sets Kawada apart from other toy manufacturers.

Kawada's greatest charm lies in its flexibility and adventurous spirit. While establishing a solid position in the toy industry, they made the unusual move of selling video games, and these endeavors have stimulated each other. Their attitude of “not fearing change and trying new things” makes Kawada shine not just as a toy maker but as an innovator pursuing the possibilities of entertainment.

In this way, Kawada continues to grow as a brand that Japan can be proud of. Learning their story helps us realize just how diverse children's playgrounds have become.