【ACTIVISION】 A Leading American Game Developer! Check Out ACTIVISION's Expanding Software Lineup in Japan!

When discussing the history of video games, Activision is an indispensable name. Based in Santa Monica, California, this American company is not just a game developer but a revolutionary force that has transformed the industry. Let’s explore the charm and characteristics of Activision through its journey.

Activision was founded on October 1, 1979, during an era when game software was exclusively sold by console manufacturers. Activision became the first third-party company to break through this monopoly by starting independent software development. This bold move was driven by the determination of game developers dissatisfied with poor treatment at Atari, a spirit that remains ingrained in Activision’s DNA to this day.

The gaming industry faced an unprecedented crisis in the 1980s, known as the Atari Shock. However, Activision weathered the storm and continued to produce numerous hits. Starting with games for the Atari 2600, this challenge propelled Activision to become the world’s largest computer game company.

In 2007, Activision announced its merger with Vivendi Games, forming a new entity called Activision Blizzard the following year. This merger allowed Activision to surpass Electronic Arts in scale and reclaim its position as the world’s top gaming company. This also enabled flexible business strategies, such as independently releasing titles like Crash Bandicoot N. Sane Trilogy.

In 2022, Microsoft announced its acquisition of Activision Blizzard for approximately $68.7 billion. The acquisition was completed in 2023, making Activision a part of Microsoft and Xbox Game Studios. This integration is expected to further enhance Activision’s technological capabilities and resources.

Activision has a unique history with the Japanese market. Titles like Pitfall! were localized for Japan in 1984, and a Japanese subsidiary was established in 2007. However, the company experienced a series of market withdrawals and reentries. Currently, Microsoft Japan handles publishing rights domestically, providing an environment where games can be enjoyed on various platforms, including Xbox.

Activision is best known for hit franchises like the Call of Duty series. Its innovative gameplay, immersive storytelling, and advanced technology captivate gamers worldwide. These games are a testament to Activision’s philosophy of “pursuing fun.”

Activision continues to challenge itself, adopting technological innovations and delivering new gaming experiences. Now part of Microsoft, the company holds the potential for even greater evolution.

Activision is not just a game developer. It is a trailblazer that has shaped gaming history and continues to lead the industry. Following their journey, one can’t help but feel hopeful about the future of gaming.