[fonfun] A Pioneering Company That Drove Innovation in the Early Mobile Phone Era! What Kind of Manufacturer Was fonfun, Which Also Developed and Released Games?

2025-02-14

[fonfun] A Pioneering Company That Drove Innovation in the Early Mobile Phone Era! What Kind of Manufacturer Was fonfun, Which Also Developed and Released Games?

Before smartphones became widespread, checking PC emails from a mobile phone seemed like a dream, right? During that era, one company revolutionized mobile services—“fonfun Inc.”!

Headquartered in Shibuya, Tokyo, this company was originally known as “Net Village”. From the early i-mode era, fonfun remained at the forefront of mobile content, influencing countless users. Let’s dive into the history and appeal of fonfun!
Nowadays, smartphones allow easy access to PC emails, but that wasn’t always the case. During the “feature phone” era, mobile email capabilities were quite limited, making it difficult to check PC emails.

To solve this, fonfun developed “Remote Mail”, a groundbreaking service! This innovation allowed NTT Docomo’s i-mode users to access their home or office PC emails effortlessly.

At the time, this was cutting-edge technology, gaining widespread support from business professionals and heavy mobile users, leading to great success. As a result, in 2002, fonfun was listed on “JASDAQ” (formerly Osaka Securities Exchange NASDAQ Japan), establishing itself as a leader in the mobile market.
Riding on its success, fonfun pursued further growth through aggressive “M&A (mergers and acquisitions)”. However, these ventures required significant upfront investments, placing a heavy financial burden on the company.

Meanwhile, the rise of free, feature-rich email services like “Google’s Gmail” began to erode the competitive advantage of “Remote Mail”, leading to a decline in market influence.
Consequently, fonfun's performance gradually declined, making it difficult to regain its former glory. The IT industry is an ever-evolving world, and even successful companies face tough challenges if they fail to keep up with rapid changes.
However, fonfun isn’t standing still! Leveraging its extensive expertise in mobile content, the company continues to explore new markets.

One area of focus is “the gaming industry”, where they are developing mobile content. While fonfun is often associated with email services, their technological capabilities and experience suggest the potential for future hit titles!
  • Summary: Lessons from fonfun’s Journey and Its Commitment to Change
    • A pioneering company that revolutionized the i-mode era with “Remote Mail”!
    • Achieved business growth alongside the expanding mobile market, leading to a JASDAQ listing!
    • Faced difficulties due to unsuccessful M&A strategies and the rise of free services like Gmail......
    • Yet, its commitment to exploring new business opportunities remains admirable!
fonfun is a company that continuously challenges the tides of change. Building on both its past successes and hardships, what kind of future will it create next? We’ll be watching its journey with great interest!

Developing alongside its email services! Check out the software released by fonfun here!

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fonfun

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