Sony Interactive Entertainment (SIEI) transformed gaming from a simple pastime into the centerpiece of entertainment. At one time, Nintendo had a monopoly on the home console market. However, the launch of the PlayStation in 1994 changed everything.

By utilizing cutting-edge 3D graphics technology of the time, legendary RPGs like “Final Fantasy VII” and “Dragon Quest VII” chose PlayStation as their platform. Additionally, original titles such as “Crash Bandicoot” and “Ape Escape” became massive hits, propelling PlayStation to the top of the market.

The PlayStation 2, released in 2000, achieved monumental success. Its groundbreaking approach of doubling as a DVD player proved to be a game-changer, leading to record-breaking sales right from its launch.

With major titles like “Monster Hunter” and “Dragon Quest VIII” continuously rolling out, the PS2 became the best-selling console in history. It completely dominated its rivals, Xbox and GameCube, ushering in Sony’s golden era.

In 2004, Sony ventured into the handheld gaming market with the PlayStation Portable (PSP). However, the Nintendo DS far exceeded expectations, preventing Sony from claiming the top share. Despite this, the success of “Monster Hunter Portable” secured PSP a dedicated fan base.

In 2006, Sony released the PlayStation 3 (PS3). While it featured advanced hardware and Blu-ray compatibility, the downside was its exceptionally high price of ¥62,790—unprecedented for a gaming console at the time. As a result, Nintendo’s Wii took control of the market, leaving the PS3 with a rocky start.

However, in 2009, Sony released a lighter, cost-reduced version of the PS3, successfully staging a comeback. Nevertheless, SCE was burdened with significant debt, leading to financial struggles.

In 2011, Sony launched the next-generation handheld console, the PS Vita. However, it struggled against the unstoppable momentum of the 3DS.

Then came the PlayStation 4 (PS4) in 2014, changing Sony’s fate.

In 2016, Sony reinforced its gaming division by establishing Sony Interactive Entertainment (SIEI).This transformation allowed SCE to be reborn as SIEI, marking a fresh start.

That same year, Sony established ForwardWorks to expand into the mobile gaming market. No longer limited to home consoles, the company continues to evolve as a leader in the gaming industry as a whole.

SIEI has overcome numerous successes and challenges, but its journey is far from over. With the emergence of the PS5, advancements in cloud gaming, and the evolution of VR and AI technology, the future of gaming is poised for even greater innovation.

If you want to experience the “future of gaming,” step into the world of PlayStation. A world of entertainment beyond imagination awaits you.