IDEA FACTORY is a company whose subsidiary's name may be much more well-known than the name of IDEA FACTORY itself.

IDEA FACTORY was established at Sthe end of 1994.
In addition to developing game software, they also distribute content for anime and mobile phones.
They have a wide range of game development and distribution, including consumer devices such as PlayStation, XBOX (360), and Nintendo DS, as well as social games for Android/iOS.

While they have various game businesses, their subsidiary “Otomeito,” which specializes in otome games, is highly regarded. Many people may know the company more by the name of Otomeito than IDEA FACTORY.