Today, we’ll be diving into the charm of i-lex Inc.—a company that fulfills both gamers’ “This is exactly what I wanted!” and seniors’ “That’s helpful!” needs. They’re a company full of warm and clever ideas that connect the seemingly distant worlds of gaming and daily life.

Let’s start from the roots. i-lex specializes in planning, manufacturing, and selling gaming goods. Their handling of officially licensed products from big names like Nintendo and San-X proves their reliability and technical prowess. Pursuing both “cuteness” and “ease of use,” they continue to release controllers, cases, and accessories that make everyday gaming more enjoyable.

The keyword that runs through all i-lex products is truly “just right.”
The price, usability, and design aren’t flashy, but they’re highly functional.
Like air, they blend naturally into daily life—before you know it, you can’t live without them.

Now, i-lex has turned its gaze to the active senior generation. Leveraging the “keen awareness” and “fun-focused design” developed through their gaming accessories, they launched the new brand Sukedachi. These products are designed to support those who don’t yet need care but feel hesitant to rely on others—adding a bit of “confidence” and “peace of mind” to everyday life. It truly is a “brand that embodies kindness.”

What’s interesting is how a company born from entertainment-focused creativity is now broadening its vision to serve entire families. They’re moving beyond the image that “games are for young people,” creating environments where all generations can enjoy themselves.That’s why they offer items that parents, children, and even grandparents can use with peace of mind.

i-lex’s strength isn’t just in the quality of their products. It’s also their commitment to “awareness-based” product development, always asking: “What is truly needed?” This very mindset is what captures the hearts of gamers and delivers kindness to new generations.

“I want something that gently supports me rather than stands out.”
“I want to add a bit of comfort to my everyday life.”
i-lex is the brand that answers those wishes.
Whether it’s games or daily life, being “just right” is what truly matters most.