Upon hearing the name “Creative Core,” many people probably assumed it was a game development company. Indeed, the name gives off the impression of having produced creative digital content, but in reality, it is a professional group involved in video production, equipment rental, and media sales. Currently operating under the name “Azabu Leasing Co., Ltd.,” they have long supported the video industry—from TV program editing to MA (multi-audio).

Their origins trace back to 1979, when they were established as “TDK Core Co., Ltd.” after separating from TDK’s magnetic tape sales division. In the beginning, they specialized in educational software, steadily building a solid track record and earning trust. Later, they expanded into various aspects of the video industry, including post-production and music software production. As times changed, they adapted to digital editing, mastering both linear and non-linear editing—growing alongside technology and becoming a true symbol of a company resilient to change.

While this line of work rarely takes center stage, it is indispensable to raising the quality of “finished products” like TV shows and promotional videos. Creative Core has supported the industry from behind the scenes, providing technical support from filming locations to editing rooms. Especially in post-production work, they earned the trust of many professionals in video production thanks to their flexible responsiveness and reliable quality control.

The current appearance of Azabu Leasing Co., Ltd. may suggest a business focused on equipment rental and media sales, but at its core, it still breathes the creative spirit cultivated over many years. No matter how far the digital age progresses, what truly matters is the combination of people, technology, and creativity. Possessing all three, the company continues to demonstrate a stable presence—past, present, and into the future.