When you hear “KOKUYO,” the first thing that probably comes to mind is the famous “Campus Notebook”. That notebook was a staple in school bags nationwide during student days. In fact, while this company is a long-established manufacturer and seller of stationery, office furniture, and office supplies, it's very interesting that it also made a unique foray into the game industry. Its founding dates back to 1905, when Zentaro Kuroda started the “Kuroda Hyoshiten” (Kuroda Cover Shop) in Toyama, making covers for Japanese-style account books. Over time, it became “KOKUYO Co., Ltd.” and, while based in Osaka, constantly honed its “power to turn ideas into reality,” an attitude not limited to just stationery.

KOKUYO's products share a common philosophy of supporting “inspiration.” Their brand message is “Creativity, Efficiency, Comfort.” Befitting this message, they have continuously created items that are seemingly simple yet innovative, such as “Kadokeshi” (corner eraser) and “Harinacs” (staple-less stapler). This idea of “stimulating creativity” eventually led to game production. Indeed, KOKUYO ventured into the world of computer games as part of the “Inspiration Support Project,” which began to commemorate the company's 100th anniversary.

Speaking of game titles created by KOKUYO, the “Biz Series” stands out. This is literally a game themed around “business,” an unusual genre where players can learn knowledge of business manners and work process improvement while experiencing company management and workflow. The approach of conveying content directly related to work in a game format is typical of KOKUYO's practicality-focused nature. This series is highly regarded more as a “learning tool” than a game.

Thus, KOKUYO's appeal lies in “drawing out human potential through its products.” For instance, long-loved products like the “Shokansen” (letter paper) series, which has continued since 1932, and the “Campus Notebook,” which has shipped over 2.6 billion copies since its debut in 1975, are all designed to align with the actions and sensibilities of the “user.” That is why their core essence remains unbroken, even when the stage moves from paper to the digital screen. The same commitment is maintained in KOKUYO's game development, allowing it to stand as a legitimate part of their creative output rather than just a “side project”.