Few people may immediately recognize the name “General Entertainment.” However, if you look into the works this company has produced, many will likely be surprised, thinking, “They did that too? And this!?” Established in 1994, this company first made its mark in the gaming industry before expanding its reach into film and television—a true “group of expressionist craftsmen” that evolves with the times.

The most defining characteristic of General Entertainment is, without a doubt, its “avant-garde nature.” They have a reputation for creating works that are anything but straightforward, boldly taking on genres that major manufacturers might avoid, experimenting with direction, and adapting unique source materials into games. The games released under their own brand were particularly distinctive; while they might not have appealed to everyone, they were packed with a “charm found nowhere else,” firmly capturing the hearts of a core fan base.

Their active period in the gaming industry, from 1995 to 2003, might seem relatively short, but every work they released during that time stood out remarkably. Then, in 2003, after the release of “Azumanga Daioh” for the GBA, they completely withdrew from game development. From then on, they pivoted to focus on television and film production, going on to produce Tokusatsu programs such as “Chousei Kantai Sazer-X.” This flexible and bold shift in direction is a testament to the company's seriousness toward creation and its challenging spirit.

Even after transitioning from games to film, General Entertainment's creative soul remained intact. In the live-action sector, they continue to produce programs that move viewers' hearts while collaborating closely with major names like the Toho Group and MBS. They respond flexibly to diverse genres beyond just Tokusatsu and sci-fi, earning deep trust as a behind-the-scenes force. This quiet yet essential presence functions as an “unsung hero” supporting the entertainment industry.

Though by no means a giant corporation, General Entertainment's works have a unique flavor. They are somewhat nostalgic yet occasionally edgy, offering new discoveries every time you play or watch them. This strong personality is the primary reason they have cultivated a loyal fan base. Such an identity isn't built overnight; it's an asset developed by continuing to create with conviction. Their stance of sticking to their own expression, slightly away from the mainstream, is something many creators can still learn from today.

Confident in visuals! Here are the software titles once created by GENERAL ENTERTAINMENT!