【SEGA Sammy】 Two Major Companies Merge! A Game Software Manufacturer Focused on Developing Japan's Resort Business, That's SEGA Sammy!

SEGA Sammy Holdings Inc. was established in 2004 through the management integration of major game manufacturer SEGA and gaming machine manufacturer Sammy. This created a comprehensive entertainment corporate group with a strong presence in both games and pachinko.

SEGA Sammy has a mission of “Continuously Creating Moving Experiences ~ Making Society More Energetic and Colorful.~”. Under this mission, they develop three main businesses: “Entertainment Content,” “Gaming Machines,” and “Gaming,” providing diverse entertainment.

In December 2003, Sammy acquired SEGA (later SEGA Games), and SEGA Sammy was established on October 1, 2004. This integration enabled the creation of new entertainment leveraging the strengths of both companies.

Through structural reforms that began in May 2014, the SEGA Sammy Group was reorganized in April 2015. These reforms built a more efficient and solid management foundation.

SEGA Sammy focuses on the following three businesses:

SEGA Sammy founded the corporate baseball team “SEGA Sammy Baseball Club” on August 31, 2005. Through this initiative, they contribute to society in the sports field as well.

The appeal of SEGA Sammy lies in its diverse entertainment business. In the gaming industry, SEGA's innovative content stands out, and Sammy's high level of technology shines in the gaming machine business. The various entertainment experiences provided through the resort business also bring joy to many people. Through these diverse activities, SEGA Sammy continually offers new excitement and thrills.

Expectations are high for what new entertainment SEGA Sammy will create in the future.